Why we were founded

"For years I worked inside the insurance lead industry—side by side with top vendors, consultants, and agents. And I kept seeing the same cycle:

• Agents were spending money on leads they couldn’t track.
  
  
• Campaigns ran long past the point of being effective.
  
  
• Contracts and surprise re-bills kept agents locked in.
  
  
• The real data that mattered was hidden. Or agents didn't know how to find it and track it properly.

• Companies are focused on selling leads, not teaching agents how to optimize them.
  
  

It wasn’t just frustrating—it was broken. Nobody was coaching agents on the information that matters when it comes to their leads. It kills me the amount of agents out there right now buying leads that have never seen a trusted form. 

Nobody has coached agents what to ask of the lead vendors or what data they really need to track their leads and optimize their campaigns. 

That’s why I built Inferno Leads.

We’re tearing down the walls of secrecy and giving agents back control. No contracts. No hidden fees. No recycled talk paths designed to keep you paying. Instead, we offer transparency, flexibility, and the knowledge to make smarter marketing decisions."